If you are not using eBay to market your website and get traffic, you're really missing out.

eBay is pretty much dead for the average person today and you just can't become a millionaire anymore doing auctions only. Having said that you really need to think about this traffic marketing strategy.

Ready?

If you were to purchase traffic using PPP (pay per click ie: Google adwords) what would the average click cost you to bring one site visitor to your site?

Nope.

Try .55-.75 cents per click. Some keywords can cost you as high as $5 for top position depending on your niche.

What if I could show you how to have no competition for a top PPC spot and have everyone's undivided attention to your site... and you can get that traffic for less than .15-.18 cents per click?

eBay is the cheapest PPC you can find even though it's not a true PPC business. Other than FREE organic traffic, eBay is below cheap even if you never make an auction sale.

Let me explain because I'm a little nuts and really had this strategy slap me in the face over 10 months ago.

Let's say your site is about... (let me use my wife as a guinea pig)... hand blown glass.

Her site is self glass crafts

Now her eBay auction sales suck but eBay sent her traffic that earned her over $800 in the off season (non-holiday) this year.

How?

She posted an auction on eBay for .80 cents. She didn't sell the item at all. But out of 28 auction views, 7 people visited her site. One of those visitors purchased with a small order for $10.

So .80 cents (eBay's fee) divided by 7 site visitors = .11 cents per visitor.

Where can you get traffic for .11 cents per click?

The next week she put up 2 auctions and got 18 site visitors, but she sold one of the auctions and had a profit of about $1.20 cents. Let's see, $1.60 for listing fees + .30 cents for selling fee = $1.90 eBay's fees - $1.20 profit for one sale = .70 cents divided by 15 visitors = .0466 cents or let's just say .05 cents. So she didn't really earn anything on the auction but where on earth can you get PPC at a nickel. Nowhere... don't even try. But that's not the end of the story. The person who won the auction came back and ordered 3 glass cats and my wife bragged about her $6 profit to everyone because there were no auction fees on that order and she gained a customer.

Now this may not sound exciting but my wife is now listing 25 auctions per week and is on my back about creating more site pages for her because the lousy 4 or 5 pages I have up are already indexed in the top 3 in Google. Why? It's a little thing called back links from one of the most recognized sites in the world... eBay! See, if you run 7-30 day auctions (30 days in your store), any links back to your site from an auction add shows up as a back link from eBay.

So the bottom line is this: If my wife did not sell any auctions, she would be paying about .05-.11 cents for each site visitor. If she happens to sell an auction she may get to a state that her auction traffic cost nothing. Make sense?

"Well that's great Paul and tell Beth I'm happy for her... but what has that got to do with me? I don't sell that kind of stuff, I sell an eBook and I've failed miserably on eBay."

You weren't paying attention, were you?

This not about auction sales, it's about cheap traffic while you're waiting for your sites to get free traffic. This is about your site, not eBay. This is about building a customer list, not number of site visitors you can score. (Christmas is coming and my wife already has about 425 people on her email list... think anyone might order some glass for Christmas presents?... I guess we'll see.)

In my next post, I'll show you how to do this with digital products, travel sites, affiliate products... and also show you how to be careful and not get eBay slapped by sticking to eBay's rules and guidelines.

Until next time...